My journey has taken me through start-ups and global brands, gaming to health, retail to telecommunications and the journey is far from over.
Harmonising the pulls of the project brief with usability principles, where the brand’s language resonates with each interaction and the goals of the user and business align to create a fruitful relationship.
Selfridges wanted to create a way for customers to order out of stock sizes on an iPad. Having the customer do the work of finding the stock themselves didn't match Selfridges' brand of an amazing shopping experience. So I challenged the brief to be changed such that the clerk checks to see if the size is available in the warehouse before returning to the customer in order to deliver on Selfridges' brand identity. I created a story board, wireframes and a presentation to express how my change of direction would work.
Seren had scoped a dashboard to deliver for Saudi Arabia's Ministry of Health. The details required eliciting so I worked with the team to fully understand the project requirements, create user journeys, an information architecure, wireframes, and a prototype for usability testing and to present to the ministry all within a tight one month deadline.
The first phase of the Halfords redesign project was rolled out on desktop with the second phase being for mobile. I joined the team to finalise the UX deliverables that would transfer the desktop site to mobile, from homepage to checkout, preserving the desktop style and details to successfully deliver what is now live on Halfords.com.
My background in Product Design grounded me in the design process, 3 Dimensional thinking and problem solving. Transferring that to UX via intense study, application and improvement enabled me to work with the biggest brands on high value projects. The digital world never stops, and neither do I, in acquiring new skills and knowledge to continuously excel in creating projects that deliver, differentiate and delight.
"...He is a big-picture thinker who is also great at working out the finer details of a project..."
"...One of the best UX designers I ever worked with."
"...He is a great team player and determined to work through any problem..."