Creating memorable products in the age of consumer power
The internet has changed everything in life, especially how we buy products. With online shopping your products are rigorously compared with all others on the market. Reviews are read, videos are watched and recommendations are followed, all before purchase. The good and bad of your products are dissected online. This is the age of consumer power. This is the age to create memorable products that users love, shout about and herald over your competitors.
The user is the 3rd Dimension
What if users were able to dissect your products during the design and development stage? You would be able to understand how the product will actually be used, address any potential problems and make user-lead design changes all before the product is manufactured. Design and manufacturing is 2 dimensional. Integrating the user into the development process is the 3rd Dimension.
Turn your users into advocates
When you create products that delight your users, they tell others. Your products get raved about on social media, 5 star reviews get posted and influencer videos are shared. Your products move from being products of need to objects of desire. In the digital age, the post-purchase experience is the pre-purchase decision maker.
Become 3 Dimensional
Work with us to integrate your users throughout the complete product cycle.
From Design & development, where we take your prototypes, test them with users and provide you with actionable feedback.
To Production, where we apply our test process to create a user-friendly, interactive, digital manual that opens a dialogue with your users.
To Post-purchase, where we use the manual as a tool to analyse product delight via data analytics, user feedback and user reviews.